To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)
Father Christmas arriving at the Arding and Hobbs store in Clapham Junction, London, 2nd November 1926. (Photo by H. F. Davis/Topical Press Agency/Getty Images)
Father Christmas waiting for a bus in the London West End with his reindeer and a sack of presents. (Photo by Evening Standard/Getty Images). 12th August 1970