A Haka is performed before the ceremonial departure of the 'vaka' or traditional canoes ahead of their cross-Pacific voyage from Viaduct Harbour on April 13, 2011 in Auckland, New Zealand. Powered by sun and wind only, the 15,000 nautical mile journey to Hawaii via French Polynesia will set off on April 15, aiming to raise awareness of environmental issues such as ocean noise pollution, acidification and anoxic waters, whilst recapturing traditional Pacific voyaging. The votyage is named “Te Mana o Te Moana” meaning “The Spirit of the Sea”. (Photo by Phil Walter/Getty Images)

Why would you want to buy a Christmas tree if you have a luscious full beard? Or maybe you have a friend that is willing to volunteer? Just glue some ornaments onto his facial forest and make him stand in the corner. Just don’t forget to feed him! You don’t want your Christmas tree to go bad before the holidays are over! Stephanie Jarstad had created something similar in her project, The Twelve Bears of Christmas, in order to honor the Decembeard (much like Movember), in order to bring awareness to Men’s health problems. (Photo by Stephanie Jarstad)

“Emmy” award-winning cinematographer, Shawn Heinrichs teamed up with model and diver Hannah Fraser to carry out a unique underwater conservation fashion shoot in a remote location in the South Pacific Ocean. The pair are aiming to raise awareness for the plight of the marine mammals at the hands of whalers. During the ten day shoot Fraser swam and glided with pilot and humpback whales. Photo: “In this startling image model Hannah Fraser appears to be “dancing” with the giant whale ”. (Photo by Shawn Heinrichs/Barcroft Media)

In a new project, an international group of photographers have joined forces to use their powerful images to raise awareness and funds to help stop the illegal wildlife trade. Here: Fennec foxes are captured for the illegal pet trade. This three-month-old pup was for sale in a market in southern Tunisia. (Photo by Bruno D'Amicis/Photographers Against Wildlife Crime/Wildscreen/The Guardian)

These frozen caves seem almost otherworldly as they daylight illuminates them. Matej Kriz’s shots reveal the beauty of the brilliant caves, but he’s also very aware of how deadly they can be. The photographer captured the amazing shots in the Vatnajokull National Park on the Breidamerkurjokull glacier tongue. Here: The ice caves, taken in the Vatnajokull National Park in Iceland, on November 11, 2017. (Photo by Matej Kriz/Caters News Agency)

Nepalese Mahuts with their elephant participate in elephant picnic as a part of the12th Chitawan Elephant Festival at Sauhara, Chitawan, some 154 kilometer from the capital of Kathmandu, Nepal, 28 December 2015. More than 80 elephant with their Mahuts joined the elephant picnic. The five-day festival began on 26 December to spread awareness about wildlife and promote tourism. (Photo by Hemanta Shrestha/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“A photo series representing many cultures by illustrating romance in the LGBTQ community. “All Love Is Equal” is a campaign that I envision being seen on a global scale to raise awareness and build compassion. I, along with my producer/assistant, would like to travel to different countries throughout the world to create photos of LGBT members in love within culturally diverse settings”. (Photo and caption by Braden Summers)