For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Shan boys pray before they have their heads shaved in anticipation of their ordination in the Poy Song Long Ceremony at Wat Pa Pao in Chiang Mai, Thailand on April 3, 2018. Poy Sang Long (“The Festival of the Crystal Sons”) is a ceremony that marks a rite of passage among the Buddhist Shan people in Myanmar and northern Thailand. Boys between seven and fourteen years of age are ordained as Buddhist novices during a three day ceremony. Before the ceremony starts the boys have their heads shaved. (Photo by Jack Kurtz/ZUMA Wire/Rex Features/Shutterstock)

Handler Jorge Garcia-Bengochea holds Honor, a miniature therapy horse from Gentle Carousel Miniature Therapy Horses, as they visit with patients at the Kravis Children's Hospital at Mount Sinai in the Manhattan borough of New York City, March 16, 2016. Some of the most powerful medicine delivered to young patients at Mount Sinai Hospital in New York on Wednesday came in a package less than 32 inches tall and with a tail. Honor, a 10-month-old colt with Gentle Carousel Miniature Therapy Horses, trotted into the hearts of dozens of children and teens being treated at the Manhattan hospital. (Photo by Mike Segar/Reuters)

In this Tuesday, December 20, 2016 photo, Mohammad Ramzan, right, reacts while talking to The Associated Press with his young bride Saima in Jampur, Pakistan. Saima was given as a bride to the older man by her father so he could marry the groom’s sister, a practice of exchanging girls that is entrenched in conservative regions of Pakistan. It even has its own name in Urdu: Watta Satta, “give and take”. A mix of interests – family obligations, desire for sons, a wish to hand off a girl to a husband – can lead to a young teen in an a marriage she never sought. (Photo by K.M. Chaudhry/AP Photo)

Undated handout photo issued by Vogue of Zendaya appearing in the May issue British Vogue. Zendaya has spoken of her concerns surrounding her potential future children having to deal with her level of fame and the movie industry becoming “bored” of her. The 27-year-old American actress, known for teen show Euphoria and the Dune films, has been romantically linked to her Spider-Man: Homecoming co-star Tom Holland since 2021. Issue date: Tuesday, April 9, 2024. (Photo by Carlijn Jacobs/British Vogue/PA Wire)