Orphaned baby rhinos seen on August 28, 2014 in Lewa Wildlife Conservancy, Ngare Ndare Forest, Kenya. Lewa Wildlife Conservancy in Kenya is hand-raising three orphaned baby rhinos; Nicky, Hope and Kilifi. Baby rhino Hope was rescued by rangers when the poachers killed his mother – now he is been taken care off 24 hours-a-day at Lewa Wildlife Conservancy. The wildlife reserve hit the headlines when Prince William proposed to Kate Middleton there in 2010. Rhinos around the world are becoming extinct as a result of the brutal poaching fuelled by an illegal international market for their horns. (Photo by Luca Ghidoni/Barcroft Media)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

A six-year-old acrobat performs on the opening of a tourist festival in Bozhou, Anhui province, China May 3, 2015. (Photo by Reuters/China Daily)

An Iraqi special forces soldier shot dead an Islamic State suicide bomber in Mosul, Iraq March 3, 2017. (Photo by Goran Tomasevic/Reuters)

Ex On The Beach star Charlotte Dawson out on the town with friends on the party island Ibiza, Spain on October 3, 2016. (Photo by Jon Baxter/ICelebTV)