This photo taken on January 28, 2018 shows participants taking part in games on stage during the “&Proud” LGBT festival in Yangon. Races, games, music and fun were just some of the highlights of the “&Proud” LGBT festival, which took place in a Yangon public park for the first time at the weekend in a country where same-s*x relations are still officially illegal. (Photo by Ye Aung Thu/AFP Photo)

An altar is pictured after it was decorated by the Antar family with some 3,000 traditional cheese and corn buns called “chipas”, in celebration of Kurusu Ara in Asuncion May 3, 2015. Kurusu Ara, the Day of the Cross, is a Catholic festival that is combined with local Gurani culture and falls annually on May 3. Paraguayans typically celebrate the festival with chipas, used to decorate religious shrines and altars. The chipas are later distributed to attendees. The buns at the top are arranged to read, “March 3 live”. (Photo by Jorge Adorno/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

Girls of University of Cincinnati Stage Grecian Games on April 29, 1921. Garbed in costumes of ancient Greece, fair students of the University of Cincinnati, Ohio arranged a set of Grecian Games for the benefit of the University athletic fund. All of the girl students of the University, who take a great interest in outdoor games and athletics, took part in the games. The fund was greatly increased through the staging of the unique attraction and the girls purpose to give a return engagement. The accompanying photographs show the girl contestants in their Grecian costumes. Photo shows the start of the 100 yard dash. (Photo by Bettmann Archive/Getty Images)

Woman and man playing domination games in bed. (Photo by NDAB Creativity/Rex Features/Shutterstock)