Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

An anti-government protester wearing a Guy Fawkes mask stands with a shield near flames from molotov cocktails thrown at a water cannon by anti-government protesters during riots in Caracas in this April 20, 2014 file photo. (Photo by Jorge Silva/Reuters)

During a jungle survival program February 20, 2013 taught by Royal Thai Special Forces in Sannapit, Thailand, U.S. Marines learned to catch cobras and drink their fresh blood, not to mention eat forest insects and pull the heads off of chicken. The training was part of Operation Cobra Gold 13, the 32nd edition of international military exercises hosted by the Thai. According to a U.S. Marines press release, Cobra Gold is the largest exercise of its kind in Asia and incorporates troops from five other nations in addition to the U.S. and Thailand. The Daily Mail reports that the Marines were invited to experience the local custom of drinking cobra blood after being taught to catch and kill cobras in the wild. As CNN notes, Cobra blood is believed to be a panacea and aphrodiasic in parts of Southeast Asia. In Jakarta, vendors can earn over $100 a night selling shots of cobra blood mixed with liquor. (Photo by Pornchai Kittiwongsakul/AFP Photo)

A Pakistani feeds his goat wearing the words “Eid Mubarak” or “Eid Greeting”, to be slaughtered on the Muslim holiday of Eid al-Adha, or “Feast of Sacrifice”, in Islamabad, Pakistan on Tuesday, October 15, 2013. Muslims all over the world are celebrating Eid al-Adha by sacrificing sheep, goats, cows and camels, to commemorate the Prophet Abraham's readiness to sacrifice his son, Ismail, on God's command. (Photo by Anjum Naveed/AP Photo)

Rio de Janeiro's state military policemen aim their guns during a violent protest in a favela next to Copacabana, Rio de Janeiro on April 22, 2014. Violent protests broke out in Rio's landmark beachfront district, Copacabana, following the death of a resident last weekend during clashes with the Army in a nearby favela. (Photo by Christophe Simon/AFP Photo)