Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Reuters multi-award winning photographers are celebrated here in a three part retrospective on the 30th anniversary of the service's launch. They have captured dramatic images illustrating the human tragedy of natural disaster and war as well as the fallout of economic events across the continents, creating iconic images, recognised around the world. Here: an injured soccer fan is carried to safety by a friend after a wall collapsed during violence between fans before the European Cup final between Juventus and Liverpool at the Heysel stadium in Brussels, May 29, 1985. 39 people died, and a further 600 were injured. (Photo by Nick Didlick/Reuters)

Visitors look at tropical fish transported from Japan's southern island of Okinawa displayed in a giant 14-ton fish tank at the Sony Square event space in Tokyo on July 17, 2016. The 45-day-long summer exhibition will be held through August 28 to display sea creatures common to the waters around Okinawa. (Photo by Kazuhiro Nogi/AFP Photo)

Lancaster Gate station displays signage after being rebranded “Ratchet and Clankaster Gate” as the PS5 goes on sale in the UK, on November 19, 2020 in London, England. The first generational upgrade to Sony's line of Playstation consoles since 2013, the launch has seen pre-orders sell out within hours and websites crash as retailers attempt to keep up with demand. (Photo by Alex Davidson/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

The overall winner of the 2013 Red Bull Illume photography competition from Lorenz Holder. (Photo by Lorenz Holder/Red Bull)

Mount Kilimanjaro looms behind an elephant at Amboseli National Park in southern Kenya, 2024. (Photo byYaron Schmid/YS Wildlife Photography/Solent News)

British singer-songwriter Raye (L) during The BRIT Awards 2021 at The O2 Arena on May 11, 2021 in London, England. (Photo by JMEnternational/JMEnternational for Brit Awards/Getty Images)