While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)

Animals destined for the stage of Radio City Music Hall in New York on November 13, 1986 are led to the stage door by their co-stars, the Rockettes dancers. A variety of animals, including camels, sheep and donkeys, will star in an annual Christmas production. (Photo by G. Paul Burnett/AP Photo)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

Russian soldiers rehearse ahead of a forthcoming parade on Red Square in Moscow on November 5, 2017 The event will take place on November 7, marking the 76 th anniversary of a 1941 parade, when Red Army soldiers marched past the Kremlin walls towards the front line to fight Nazi Germany troops during World War Two. (Photo by Mladen Antonov/AFP Photo)

Kandy Freeman participates in a Black Lives Matter protest in front of Trump Tower in New York City, U.S. January 14, 2017. (Photo by Stephanie Keith/Reuters)

The world-famous sprinter Usain Bolt, 30, took a break from the track to celebrate Carnival as revellers doused each other with paint in Trinidad and Tobago on February 26, 2017. (Photo by David Wears/Splash News and Pictures)