An animatronic polar bear visits the London Underground on January 23, 2015, to mark the launch of Fortitude, Sky Atlantic&Otilde's new drama starring Stanley Tucci, Michael Gambon and Christopher Ecclestone, which premieres on Thursday 29th January at 9pm. A team of 19 Hollywood prop specialists spent six weeks designing and building the realistic replica animal with six to eight people working on the costume at any one time, using over 60 different materials. (Photo by David Parry/PA Wire)

A runner in fancy dress participates in the Virgin London Marathon 2013 on April 21, 2013 in London, England. (Photo by Tom Dulat/Getty Images)

Miss World 2013, Megan Young of the Philippines, poses during a publicity launch near to Big Ben and the Houses of Parliament in central London November 25, 2014. The final of the 2014 edition of the pageant will take place in London on December 14. (Photo by Toby Melville/Reuters)

In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Two rare ceramic heads from a series by Japanese ceramicist Takahiro Kondo are displayed at the “Masterpiece London” Auction on June 29, 2011 in London, England. The second “Masterpieces London” sale is currently underway at The Royal Hospital Chelsea, showcasing fine and decorative arts, jewellery, classic cars, fine wines and sculpture from over 30 dealers. The event takes place from June 30 – July 5, 2011. (Photo by Dan Kitwood/Getty Images)

A model backstage before the Issa London runway show at London Fashion Week Spring/Summer 2012 on September 17, 2011 in London, England. (Photo by Tim Whitby/Getty Images)

A penguin swims in its enclosure during a photocall to promote London Zoo's annual stock take of animals on January 4, 2012 in London, England. The zoo's stocktake takes place annually, and gives keepers a chance to check on the numbers of every one of the animals from stick insects and frogs to tigers and camels. (Photo by Dan Kitwood/Getty Images)

Paintings are moved on a stand at the “London Art Fair” on January 18, 2012 in London, England. The fair includes over 100 different stands featuring work by well known 20th century British artists and showcases some of the best emerging talent in the art world today. The show runs until January 23, at Business Design Centre in Islington. (Photo by Dan Kitwood/Getty Images)