A member of the public wears a pandemic face mask ahead of the prime minister announcing the government's Covid-19 winter strategy on September 13, 2021 in Manchester, England. Tomorrow, British Prime Minister Boris Johnson will set out his plan to manage Covid-19 through the winter, including what actions would need to be taken if the NHS hospital system were at risk of being overwhelmed. (Photo by Christopher Furlong/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“A photo series representing many cultures by illustrating romance in the LGBTQ community. “All Love Is Equal” is a campaign that I envision being seen on a global scale to raise awareness and build compassion. I, along with my producer/assistant, would like to travel to different countries throughout the world to create photos of LGBT members in love within culturally diverse settings”. (Photo and caption by Braden Summers)

Fans bath in the mud during the “Woodstock Festival Poland” on August 3, 2017 in Kostrzyn Nad Odra, Poland. The annual 3 day music festival organised by The Great Orchestra of Christmas Charity, one of Polands most respected charities aims at spreading awareness about drugs and violence. Przystanek Woodstock in Poland is the largest Europe open air festival. (Photo by Music/Alamy Stock Photo)

A dog wearing a mask is seen on a street following an outbreak of the novel coronavirus disease (COVID-19), in Shanghai, China on March 22, 2020. (Photo by Aly Song/Reuters)

The Frecce Tricolori perform over a deserted Via del Corso on Liberation Day following the outbreak of the coronavirus disease (COVID-19) in Rome, Italy, April 25, 2020. (Photo by Remo Casilli/Reuters)

A man throws water on a girl playing in a pool, during a hot weather, amid concerns over the spread of coronavirus disease (COVID-19), in Sidon, southern Lebanon on May 21, 2020. (Photo by Ali Hashisho/Reuters)

A man tries on a face mask with his portrait printed on it, amid the spread of the coronavirus disease (COVID-19), at a photo studio in Gandhinagar, India, May 27, 2020. (Photo by Amit Dave/Reuters)