For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Beyonce performs during the Formation World Tour at Raymond James Stadium on Friday, April 29, 2016, in Tampa, Florida. (Photo by Frank Micelotta/Invision for Parkwood Entertainment/AP Images)

US model Kendall Jenner poses as she arrives on May 11, 2018 for the Secret Chopard Party on the sidelines of the 71 st Cannes film festival in Cannes, southeastern France. (Photo by James Gourley/Rex Features/Shutterstock)

An Extinction Rebellion protestor holds up a sign saying “You Can Change Climate Change” in St Martin's Lane in London, United Kingdom on August 23, 2021. (Photo by James Veysey/Rex Features/Shutterstock)

People view pelicans napping on a footpath in St James’s Park in London, United Kingdom on a mild day October 18, 2021. (Photo by Stephen Chung/Alamy Live News)