A Deer holding a leaf looks on as they roam Bridwell Park Estate on December 15, 2022 in Cullompton, England. The Devon estate is home to Lord Ivar Mountbatten, whose great uncle was Louis Mountbatten, 1st Earl Mountbatten of Burma. (Photo by Harry Trump/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this September 10, 2016 picture, a girl takes pictures of a fellow contestant while warming up backstage before competing in the Romania Miss Pole Dance Contest, ahead of the finals of the Pole Sport&Fitness World Championship 2016 in Bucharest, Romania. (Photo by Vadim Ghirda/AP Photo)

A fellow officer comes to the aid of injured patrolman C.V. Satt, who was pelted with rocks and beer bottles during a clash between police and relief demonstrators in Denver September 23, 1935. (Photo by Henry G. Eisenhand/AP Photo)

France's Juliette Ducordeau (Front R) and fellow athletes react after crossing the finish line of the Women's Mass Start 10 km Free event at the FIS Tour de Ski stage on January 8, 2023 in Val di Fiemme. (Photo by Marco Bertorello/AFP Photo)

School cheerleaders wearing protective masks pose for a photo as fellow students arrive for classes on the first day of school in Miami-Dade County at Barbara Goleman Senior High School, in Miami, Florida, August 23, 2021. (Photo by Marco Bello/Reuters)

Bryan Adams took the pictures for next year’s Pirelli calendar, which features fellow musicians including Cher, Rita Ora, Iggy Pop and the American rapper Saweetie, above, as it depicts a typical day in the life of a touring performer. (Photo by Bryan Adams/Pirelli)

Blake Shelton looks “Worse for Wear” after a 5hr dinner with Girlfriend Gwen Stefani and fellow Country star Luke Bryan at “Craigs” Restaurant in West Hollywood, CA on April 15, 2019. (Photo by SPW/Splash News and Pictures)