To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)

Kenya Wildlife Service (KWS) rangers load a tranquilized elephant onto a truck during a translocation exercise to Ithumba Camp in Tsavo East National Park, in Solio Ranch in Nyeri County, Kenya, February 21, 2018. Wildlife officials in Kenya kicked off a relocation operation for 30 elephants, fitting monitoring collars on the tranquilized animals before using cranes to swing them, inverted with bound feet and scything tusks, onto flatbed trucks. (Photo by Thomas Mukoya/Reuters)

A member of Libyan forces allied with the U.N.-backed government fires a weapon on a pickup truck during a battle with Islamic State militants in Giza Bahreya, in Sirte, Libya October 27, 2016. (Photo by Hani Amara/Reuters)

A labourer carries sugarcane to load onto a mini truck at the main vegetable and fruit market in Islamabad on July 7, 2020. (Photo by Aamir Qureshi/AFP Photo)