Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Miss Jamaica Kaci Fennell (L) and Miss Colombia Paulina Vega (L) compete during the swimsuit competition at the 2014 Miss Universe Final at the FIU Arena in Miami, USA, 25 January 2015. (Photo by Rhona Wise/EPA)

Ricky Martin perfoms "La Mordidita" during the Latin Recording Academy Person of the Year gala honoring Brazilian singer Roberto Carlos in Las Vegas, Nevada November 18, 2015. (Photo by Mario Anzuoni/Reuters)

World Champion Matthias Dolderer of Germany flies over the Horseshoe Bend near Lake Powell in Page, United States during the transfer flight from Indianapolis to Las Vegas to prior the final stage of the Red Bull Air Race World Championship on October 12, 2016. (Photo by Predrag Vuckovic/AFP Photo)

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)

Cast members from “Michael Jackson ONE by Cirque du Soleil” perform during the 2017 Miss USA pageant at the Mandalay Bay Events Center on May 14, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)