An ice hockey-themed crew in the 2018 Zaplyv festival of handmade inflatables in 300 Years of St Petersburg Park in St Petersburg, Russia on August 5, 2018. (Photo by Peter Kovalev/TASS)

A woman walks past a painting by Jenny Saville entitled “Red Stare Head IV” on display in the Royal Academy of Arts' Summer Exhibition on June 2, 2011 in London, England. The Summer Exhibition is the world's largest open submission contemporary art show, now in its 243rd year, with over 12,000 entries received from 27 countries. The exhibition features over 1100 works of art including: painting, sculpture, photography, architecture and film, it officially opens to the public on June 7, 2011. (Photo by Oli Scarff/Getty Images)

The underwater fashion photos featured in the May 2014 Sun Magazine were taken by Sun photographer Lloyd Fox in a pool at the home of Mary Kay and Chuck Nabit. Styling was provided by Sun reporter John-John Williams IV, and the art director for the shoot was Sun design editor Leeann Adams. Photo: The Sun magazine's under water fashion shoot with resort style clothes, March 25, 2014. (Photo by Lloyd Fox/Sun Photographer)

Castle rising in the mist on April 14, 2022. Castle Rising is a ruined medieval fortification in the village of Castle Rising, Norfolk, England. It was built soon after 1138 by William d'Aubigny II, who had risen through the ranks of the Anglo-Norman nobility to become the Earl of Arundel. (Photo by Terry Harris/The Times)

A man bathes in an ice hole in the Neva River in St. Petersburg, Russia, Wednesday, January 13, 2021. The temperature in St. Petersburg is –15C ( 5 °F). (Photo by Dmitri Lovetsky/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.