“The UMO 24 Karat Gold Facial uses 24-karat gold and Gamma PGA, a potent hydrating compound, to lighten, brighten, hydrate and tone aging skin”. – Medica.bz.

Photo: A woman receives UMO Inc.'s “Gold Facial Treatment” as she is covered with sheets of 24-carat gold, said to be effective for anti-aging care, during the Beautyworld Japan Exhibition on May 8, 2007 in Tokyo, Japan. (Photo by Junko Kimura/Getty Images)

Alan Cumming and Uma Thurman attend the Versace for H&M Fashion event at the H&M on the Hudson on November 8, 2011 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images for Versace for H&M)

Hardy Dutch swimmers brave the icy North Sea on January 1, 2012 in Scheveningen, Netherlands. A record number of 10,000 people took the plunge in this year's traditional New Year's dip. The high turnout was attributed to the mild weather with a sea temperature of 8 degrees compared to 4 degrees last year. (Photo by Jasper Juinen/Getty Images)

A competitor in fancy dress emerges from muddy water during the Tough Guy Challenge endurance race on January 29, 2012 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan/Getty Images)

South Korean soldiers participate in a winter river crossing operation in preparation for a possible North Korean attack on February 8, 2012 in Yeoju, South Korea. The Korean peninsula is the world's last Cold War frontier as stalinist North Korea and pro-western South Korea have been technically at war since the 1950-53 conflict. (Photo by Chung Sung-Jun/Getty Images)

Characters from Star Wars pose for a photocall to promote the release of Star Wars: Episode 1 – The Phantom Menace 3D at The London Eye on February 8, 2012 in London, England. (Photo by Dave J. Hogan/Getty Images)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

A demonstrator holds up a picture depicting Russian President Vladimir Putin with make-up, during a protest by the gay community in Amsterdam April 8, 2013. Russia does not discriminate against homosexuals, Putin told reporters in Amsterdam on Monday where he was greeted by gay rights and other activists critical of Russia's track record. Putin is on one-day visit in the Netherlands for the start of the Netherlands-Russia Year. (Photo by Cris Toala Olivares/Reuters)