While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

British South American Airways hostess Mary Guthrie with a pair of pineapples, on the return of the Lancastrian airliner 'Star Dust' to Heathrow Airport after a test-flight to Buenos Aires, 15th January 1946

A woman walks with her child past a Soyuz rocket, installed as a monument at the Russian leased Baikonur cosmodrome, the world's first and largest operational space launch facility, in Baikonur, Kazakhstan, Saturday, November 12, 2016. The new Soyuz mission to the International Space Station (ISS) is scheduled for Friday, Nov. 18. (Photo by Dmitri Lovetsky/AP Photo)

In this Monday, July 25, 2016 photo, skydiver Luke Aikins smiles as he jumps from a helicopter during his training in Simi Valley, Calif. After months of training, this elite skydiver says he's ready to leave his chute in the plane when he bails out 25,000 feet above Simi Valley on Saturday. That's right, no parachute, no wingsuit and no fellow skydiver with an extra one to hand him in mid-air. (Photo by Jae C. Hong/AP Photo)

A street vendor warms his foot around a fire during cold weather in the rebel-controlled area of Maaret al-Numan town in Idlib province, Syria, January 4, 2016. (Photo by Khalil Ashawi/Reuters)

Female bodybuilders prepare to compete in the “Miss Bikini” category of the NABA/WFF Asia-Seoul Open Championship in Seoul on April 17, 2016. (Photo by Ed Jones/AFP Photo)

Hopeful models together after their casting call for the 2008 for the L'Oreal Melbourne Fashion Festival at the Prahran Town Hall on January 23, 2008 in Melbourne, Australia. (Photo by Kristian Dowling/Getty Images)

An Indian girl smiles under a water splash at a water park as the temperatures reached 38 degree Celsius in Calcutta, eastern India, 12 June 2016. The summer or pre-monsoon season lasts from March to July in eastern India with the highest day temperatures ranging from 38 to 45 degrees Celsius. (Photo by Piyal Adhikary/EPA)