A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A girl holds up a photo of Pope Benedict XVI which reads “tear his face” during a protest against the World Youth Day 2011 celebrations taking place on August 17, 2011 in Madrid, Spain. Initiated by Pope John Paul II in 1985, World Youth Day youth-oriented events for the celebration of the Catholic faith are held every three years in a different country; this time in Madrid from August 16 – 21, with Pope Benedict XVI in attendance. (Photo by Denis Doyle/Getty Images)

The Upside Down Room, with furniture on the ceiling and real beds and chairs that open out of the floor, is one of many creative and even bizarre rooms shown photographed February 14, 2002 at the Propeller Island City Lodge in Berlin, Germany. Owner, artist and musician Lars Stroschen designed the rooms of the hotel, which has 28 rooms and has been open since June, 2001. (Photo by Sean Gallup/Getty Images)

Couples compete in the Salon Tango style qualifier round at the Tango World Championship in Buenos Aires, Argentina, August 22, 2016. (Photo by Enrique Marcarian/Reuters)

A doorman stands at the entrance of the “The Walled Off Hotel” in the West Bank city of Bethlehem, Friday, March 3, 2017. The owner of a guest house packed with the elusive artist Banksy's work has opened the doors of his West Bank establishments to media, showcasing its unique “worst view in the world”. The hotel, several of whose rooms look onto an Israeli security watchtower, is awash in the trademark satirical work of the mysterious artist. (Photo by Dusan Vranic/AP Photo)

Ten finalists capture the theme of “through young eyes” in this young photographers’ competition that aims to engage youth around the world in wildlife conservation. Here: Heavy bodied jumping spider by Md Rashuidul Rabby, age 23, from Bangladesh. (Photo by Md Rashuidul Rabby/WWD2017)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

This April 9, 2016 photo provided by Bertrand Piccard via Global Newsroom shows Piccard taking a selfie on board Solar Impulse 2 during a test flight over the Pacific Ocean. The solar-powered airplane on an around-the-world journey had traveled 80 percent of the way from Hawaii to California by Saturday, April 23. The aircraft's destination on this leg of the journey is Mountain View, Calif., at the southern end of San Francisco Bay. (Photo by Bertrand Piccard/Global Newsroom via AP Photo)