Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this July 11, 2016 photo, a young, masked drug trafficker poses for photos holding his guns at a slum in Rio de Janeiro, Brazil. Teenagers openly tote guns while they work as guards, lookouts and distributors for drug lords operating just a few miles from where hundreds of thousands and tourists and athletes will be for the Aug. 5-21 Olympic Games. (Photo by Felipe Dana/AP Photo)

A Ukrainian serviceman fires a 2S7 Pion self-propelled gun during military exercises near the village of Divychky in Kiev region, Ukraine, October 21, 2016. (Photo by Valentyn Ogirenko/Reuters)

A Mai-Mai rebel soldier shows off his guns at a checkpoint near the Mugunga refugee camp in Zaire; 1996. (Photo by Carol Guzy/The Washington Post)

Saudi female firearm trainer, Mona Al Khurais, teaches a Saudi boy on safe usage of weapons at the Top-Gun shooting range in Riyadh, Saudi Arabia, October 28, 2021. (Photo by Ahmed Yosri/Reuters)

A man holds a gun under his chin as he speaks with members of the NYPD outside the United Nations Headquarters in New York City, U.S., December 2, 2021. (Photo by Carlo Allegri/Reuters)