Travellers ride their horse through the river during the Appleby Horse Fair on June 5, 2014 in Appleby, England. The Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685 and is one of the key gathering points for the Romany, gypsy and traveling community. The fair is attended by about 5,000 travellers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Nigel Roddis/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A member of a rival team walks during an annual carnival battle with oranges in the northern Italian town of Ivrea February 15, 2015. Dressed up as Middle Age kings' guards, a group of men ride in a horse-drawn carriage and pelt “foot soldiers” with oranges as thousands of people gather to re-enact a Middle Age battle when the townsfolk of Ivrea overthrew an evil king. In a strange twist, instead of swords and cross bows, these days the weapons of choice are oranges. (Photo by Max Rossi/Reuters)

A Pasola rider reacts after throwing his spear during the Pasola war festival at Ratenggaro village on March 22, 2014 in Sumba Island, Indonesia. The Pasola Festival is an important annual event to welcome the new harvest season, which coincides with the arrival of “Nyale” sea worms during February or March each year. Pasola, an ancient ritual fighting game, involves two teams of men on horseback charging towards each other while trying to hit their rivals with “pasol” javelins and avoid being hit themselves. (Photo by Ulet Ifansasti/Getty Images)