A balloon takes part in the 43rd International Hot Air Balloon Festival in Chateau-d'Oex, Switzerland on January 24, 2023. (Photo by Denis Balibouse/Reuters)

Natalia Grossman of the USA competes during the women's finals of the IFSC Climbing World Cup Meiringen on April 09, 2022 in Meiringen, Switzerland. (Photo by Marco Kost/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Julia Marino of USA in action during the final run of the snowboard slopestyle competition at the Laax Open, in Laax, Switzerland, 17 January 2020. (Photo by Gian Ehrenzeller/EPA/EFE/Rex Features/Shutterstock)

A traditional high altitude bonfire burns on the occasion of the Swiss National Day on the “Stanserhorn” mountain near Stans, Switzerland, Sunday, August 1, 2021. (Photo by Urs Flueeler/Keystone via AP Photo)