People react as they ride an escalator on the London Underground during the “No Trousers Tube Ride” in London, Britain on January 7, 2024. (Photo by Hollie Adams/Reuters)

Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

Bahamas' Shaunae Miller-Uibo celebrates winning the women's 200 meters final at the Diamond League Birmingham Grand Prix in Birmingham, Britain on August 18, 2019. (Photo by Jason Cairnduff/Action Images via Reuters)

Nana Takano and Kaito Toyoshima, winners of the Shanghai preliminary and Asian Championship, compete in the final of the World Tango Championship final in Buenos Aires, Argentina, 27 August 2024. (Photo by Juan Ignacio Roncoroni/EPA)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A vendor (C) cuts slaughtered dogs for sale at his roadside stall in Duong Noi village, outside Hanoi December 16, 2011. While animal rights activists have condemned eating dog meat as cruel treatment of the animals, it is still an accepted popular delicacy for some Vietnamese, as well in some other Asian countries. Duong Noi is well-known as a dog-meat village, where hundreds of dogs are killed each day for sale as popular traditional food. Dog-eating as a custom is rooted in Vietnam and was developed as a result of poverty. One kilogram of dog meat costs about 130,000 dongs ($6.2). (Photo by Reuters/Kham)

A team from Woody's Ice Cream shop wrangle a large inflatable dinosaur down the street during the Independence Day Parade in Fairfax, Virginia July 4, 2015. Americans marched in star-spangled parades, ran relay races, gathered for fireworks shows and crowned a new world hot dog eating champion as they celebrated Independence Day in traditional style on Saturday. (Photo by Jonathan Ernst/Reuters)

Fashion models Darien Leigh and Valerie Drew play leap-frog on the beach. 2nd July 1956. (Photo by Harry Kerr). P.S. All pictures are presented in high resolution.