While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Rihanna holds the pregnant belly of Spc. Ariel Evans during an event promoting her Rogue Man cologne at Ft. Belvoir Exchange on Wednesday, November 12, 2014 in Ft. Belvoir, Va. (Photo by Kevin Wolf/AP Photo)

Artists perform during the press photocall for the show “LUZIA” of Cirque du Soleil at Royal Albert Hall on January 11, 2022 in London, England. (Photo by Tristan Fewings/Getty Images)

Bangladeshi day labourers carry baskets of coal from a cargo ship in Gabtoli, Dhaka on January 2, 2022. They are earning around $1 every 30 baskets of coal unloaded from the ship. (Photo by Piyas Biswas/SOPA Images/Rex Features/Shutterstock)

A pod of white pelicans, one of the largest birds in Canada and the US, are seen on the shore of the Chapala lagoon in Cojumatlan de Regules, Mexico, on January 28, 2022. White pelicans travel thousands of kilometers migrating from the cold temperatures of North America. (Photo by Ulises Ruiz/AFP Photo)

A portrait of a young woman who died during a Russian attack is pictured with flowers next to her fresh grave in the cemetery of in Mykolaiv, southern Ukraine, on March 21, 2022. (Photo by Bulent Kilic/AFP Photo)

Residents make decorations mosque-shaped lamps to enliven the holy month of Ramadan in Pekanbaru, Riau Province on April 28, 2022. Muslims throughout the world are marking the month of Ramadan, the holiest month in the Islamic calendar, during which devotees fast from dawn till dusk. (Photo by Afrianto Silalahi/ZUMA Press Wire/Rex Features/Shutterstock)

Bareback rider Trevor Kay of the Univeristy of Montana – Western rides during a college rodeo hosted by the University of Montana on April 30, 2022 in Missoula, Montana. (Photo by Tommy Martino/University of Montana via Getty Images)