The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets – Avenida Paulista – for the launch promotional race on August 8, 2016. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. (Photo by Leo Marinho/Splash News and Pictures)

Indian young men wearing traditional folk dance “Bhangra” attire of Punjab, sit on see-saws and sip on soft drinks at a park before their performance during the Khalsa College International Folk Festival 2017 in Amritsar, India, 29 November 2017. The festival is aimed to promote cultural ties between India and participating countries. (Photo by Raminder Pal Singh/EPA/EFE)

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

Wirittorn Narapatarapimol (Belle) a Miss Tiffany Universe contestant tries on earrings in a private dressing room on May 15, 2009 in Pattaya, Thailand. The Miss Tiffany Universe contest has been running for 12 years, with all contestants transexuals or transvestites, aiming to promote human rights for the transgender population in Thailand. In Thailand transexuals are considered a third gender given the Thai name “Katoey”. (Photo Paula Bronstein/Getty Images)

Participants run at the “Half-Naked Marathon” at Olympic Forest park in Beijing, China, February 28, 2016. This annual running event which requires participants to run half-naked, was organized to promote environmentally friendly lifestyles. (Photo by Kim Kyung-Hoon/Reuters)

People take part in The Color Run in Brussels, Belgium September 6, 2015. The Color Run is a five-kilometre, untimed race, held in cities worldwide, with the aim of promoting healthy living. Participants are doused from head to toe in different colors at each kilometre. (Photo by Yves Herman/Reuters)

A Russian Rosguardia (National Guard) soldier stands at a central avenue in front of a restaurant promoter, a day before Sunday's protest in St. Petersburg, Russia, Saturday, January 30, 2021. (Photo by Dmitri Lovetsky/AP Photo)

Wassailing celebrations get under way in Wedmore, Somerset on January 12, 2021. The tradition of the orchard-visiting wassail dates back hundreds of years with the custom of visiting orchards in cider-producing regions of England, reciting incantations and singing to the trees to promote a good harvest for the coming year. (Photo by Apex News)