For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Mermaid Hales Parcells geets children as she performs at the Virginia Aquarium in Virginia Beach, Va., Monday, April 3, 2017. The Aquarium presents a mermaid show one night each week during the month of April. (Photo by Steve Helber/AP Photo)

Olympic medal winning twins Jessica (left) and Jennifer Gadirova celebrate their GCSE results at Aylesbury Vale Academy in Buckinghamshire, United Kingdom onThursday, August 12, 2021. (Photo by Steve Parsons/PA Images via Getty Images)

U.S. Rep Steve Southerland grins after winning an auctioned possum during the Wausau Possum Festival on Saturday, August 2, 2014, in Wausau, Fla. What is usually a must-attend event for statewide candidates was notably lacking of them this year, perhaps because candidates who now raise tens of millions of dollars focus more on television ads than making personal contact. But not attending is a missed opportunity, said Susan MacManus, a University of South Florida political science professor who drove more than 350 miles for the festival. (Photo by Heather Leiphart/AP Photo/The News Herald)

In this Monday, September 22, 2014 photo provided by the Utah Division of Wildlife Resources, a young cougar is released back into Utah's mountains by the Utah Division of Wildlife Resources in an undisclosed site in central Utah. State wildlife officials received reports of the cougar roaming Sunday afternoon in a residential area of the city's eastern flank, a few miles from the base of the Wasatch Mountains. Authorities say cougars generally avoid humans but sometimes enter neighborhoods close to their mountain habitats. (Photo by Steve Gray/AP Photo/Utah Division of Wildlife Resources)

Swan Uppers try to capture a swan and it's Cygnets on the River Thames near Windsor, England, during Swan Upping, with Windsor Castle in background, Tuesday July 20, 2021. The ancient tradition of Swan Upping is the annual census to gauge the numbers and health of the swan population on the River Thames. (Photo by Steve Parsons/PA Wire via AP Photo)

Isaiah Bowen, right, takes a shot as his dad, Garth Bowen, center, looks on at a basketball hoop in front of the statue of Confederate General Robert E. Lee on Monument Avenue Sunday June 21, 2020, in Richmond, Va. A judge extended an injunction delaying the removal of the statue by the state. The statue had become a focal point for the Black Lives Matter movement in Richmond. (Photo by Steve Helber/AP Photo)