Portuguese model and Victoria's Secret Angel Sara Sampaio arrives at the amfAR Gala Cannes 2018 at Hotel du Cap-Eden-Roc on May 17, 2018 in Cap d'Antibes, France. (Photo by Mike Marsland/Mike Marsland/WireImage)

Model Heidi Klum in front of Concorde jet after arriving for Victoria's Secret fashion show at Cannes Film Festival on May 16, 2000. (Photo by Marion Curtis/DMI/The LIFE Picture Collection/Getty Images)

Ex-Pussycat Dolls singer Nicole Scherzinger and The Cuban Brothers perform at the de Grisogono party during the 71st annual Cannes Film Festival at Villa des Oliviers on May 15, 2018 in Cap d'Antibes, France. (Photo by Goff Photos)

English actress and model Amy Jackson poses for photographers upon arrival at the premiere of the film “Monster” at the 76th international film festival, Cannes, southern France, Wednesday, May 17, 2023. (Photo by Vianney Le Caer/Invision/AP Photo)

Brazilian model Alessandra Ambrosio poses for photographers upon arrival at the opening ceremony and the premiere of the film “Jeanne du Barry” at the 76th international film festival, Cannes, southern France, Tuesday, May 16, 2023. (Photo by Scott Garfitt/Invision/AP Photo)

Shakira poses with French Culture Minister, Frederic Mitterrand after being honored at Hotel Majestic on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Shy'm poses as she arrives at NRJ Music Awards 2012 at Palais des Festivals on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).