Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection in Los Angeles, California on November 10, 2016. The 21-year-old model stars in a new campaign for the brand centered on “the liberation of every woman from the need to suffer for beauty”, reports Entertainment Tonight. La Perla released photos of Jenner and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week. (Photo by Splash News and Pictures)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Ghanaian fans take a selfie prior to a Group G football match between Germany and Ghana at the Castelao Stadium in Fortaleza during the 2014 FIFA World Cup on June 21, 2014. (Photo by Patrik Stollarz/AFP Photo)

Children play football in front of an abandoned train compartment next to a railway track in Dhaka, in this May 29, 2014 file photo. (Photo by Andrew Biraj/Reuters)

A Tampa Bay Buccaneers cheerleader during the second quarter of an NFL preseason football game against the Cleveland Browns Friday, August 26, 2016, in Tampa, Fla. (Photo by Jason Behnken/AP Photo)