“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

“Supanova Pop Culture Expo (Supanova) is a fan convention focusing on science fiction and fantasy film and TV, comic books, anime, gaming and collectables. It is held annually in the Australian cities of Sydney, Brisbane, Perth and Melbourne”. – Wikipedia

Photo: Terminator and Wolverine pose for photos during the National Cosplay Championships as part of the Supanova Pop Culture Expo at the Dome at Olympic Park on June 19, 2010 in Sydney, Australia. Cosplayers and comic book and sci-fi fans from across the state gathered to meet like-minded folk and attend guest panels with the stars of some of the popular television shows and publications of the genre. (Photo by Sergio Dionisio/Getty Images)

“The 53rd Annual TV WEEK Logie Awards is an upcoming event to be held on Sunday 1 May 2011 at the Crown Entertainment Complex in Melbourne, and will once again be televised on the Nine Network. The awards ceremony will be hosted by Shane Bourne, marking the first time he has hosted the event. American singer-songwriter Katy Perry will open the Logie Awards performing her hit single “Firework”. Maroon 5 and Jessie J will also perform. Andre Rieu will not perform but will present an award”. – Wikipedia


Photo: Singer Katy Perry arrives on the red carpet ahead of the 2011 Logie Awards at Crown Palladium on May 1, 2011 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

A visitor relaxes in a sleeping module at Tokyo's tube Hotel “Capsule Inn Akihabara” on February 6, 2007 in Tokyo, Japan. The two-square-meter sleep modules are equipped with a TV, Radio and Wireless LAN and are priced at 3500 yen per night. Uptil recently it has mainly been the office workers who stay at such tube hotels when they cannot go home, but recently they are attracting many foreign travellers due to their Japanese style. (Photo by Koichi Kamoshida/Getty Images)

A girl looks up at the trophy she won after competing in a child beauty pageant at Northcote Town Hall on July 30, 2011 in Melbourne, Australia. The controversial child beauty competition, kicked off today in Melbourne despite complaints and demonstrations by pageant opponents. Organised by the US-based pageant company that produces reality TV show “Toddlers and Tiaras”, Australian contestants will have the opportunity to pose with the reality show star, six year-old Eden Wood. (Photo by Scott Barbour/Getty Images)