Model Irina Shayk and Arthur Sales present the new collection “Xti 2011-12” on March 14, 2011 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

A woman is tattooed by an artist during Warsaw Tattoo Convention 2014 in Warsaw November 29, 2014. (Photo by Kacper Pempel/Reuters)

Israeli soldiers detain a protester during a demonstration by Palestinians protesting against the Israeli-built West Bank separation barrier and calling for the right of return for Palestinian refugees, in the northern West Bank city of Tulkarem, on May 31, 2014. (AP Photo/Nasser Ishtayeh)

A woman in traditional clothes wears a pin showing North Korea's founder Kim Il-sung (L) and former leader Kim Jong-il, on her dress as she welcomes foreign reporters to a temple during a government organised tour just outside Pyongyang October 8, 2015. North Korea is getting ready to celebrate the 70th anniversary of the founding of its ruling Workers' Party of Korea on October 10. (Photo by Damir Sagolj/Reuters)

One of Jesus' disciples is dunked in a fountain during The Wintershall's “The Passion of Jesus” in front of crowds on Good Friday at Trafalgar Square on March 25, 2016 in London, England. (Photo by Chris Ratcliffe/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A Dancer, dressed with the traditional Yi costume, waits to perform at the Torch Festival, in Xichang, China's Sichuan province on July 27, 2016. As a result of fast urbanisation in the rural area of China Like Lienchang prefecture, the traditional costume is fading away for the Yi people in daily life. (Photo by Fred Dufour/AFP Photo)

A boy crawls under a cow during a religious ceremony celebrating the Tihar festival, also called Diwali, in Kathmandu, October 23, 2014. Hindus all over Nepal are celebrating the festival during which they worship cows, which are considered a maternal figure, and other animals. Also known as the festival of lights, devotees worship the goddess of wealth Laxmi by illuminating and decorating their homes using garlands, oil lamps, candles and colourful light bulbs. (Photo by Navesh Chitrakar/Reuters)