Visitors watch ice-cold artworks, depicting Marilyn Monroe, at an ice and snow sculpture exhibition made by 35 international artists, who worked 4 months at minus eight degrees Celsius in Oberhausen, Germany, on the 1st of Advent, Sunday, December 1, 2024. (Photo by Martin Meissner/AP Photo)

Early morning swimmers at Cullercoats Bay on the north east coast of England on Sunday, December 29, 2024. (Photo by Owen Humphreys/PA Images via Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A dune buggy driver trains before competing in a sand dune drag racing event on January 8, 2016, as part of the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)

Afghan women and a boy make their way in Kabul, Afghanistan, Sunday, November 15, 2015. (Photo by Rahmat Gul/AP Photo)

Carnival revellers dressed as “Peliqueiros” run along a street in the village of Laza, Spain February 11, 2018. “Peliqueiros”, or ancient tax collectors, pursued villagers through the streets ringing their cowbells and hitting villagers with their sticks. (Photo by Miguel Vidal/Reuters)

English-Albanian singer and songwriter Dua Lipa performs onstage during the 66th GRAMMY Awards on February 04, 2024 in Los Angeles, California. (Photo by John Shearer/Getty Images for The Recording Academy)

Women play soccer as the Tungurahua volcano spews a column of ash during an eruption in Huambalo, Ecuador, Saturday, March 5, 2016. Tungurahua is 16,480 feet (5,023 meters) high and has been active since 1999. (Photo by Dolores Ochoa/AP Photo)