Dallas Cowboys cheerleader performs during the game against the Detroit Lions at AT&T Stadium in Arlington, Texas on October 13, 2024. (Photo by Kevin Jairaj/USA TODAY Sports via Reuters)

Several beaches along South Florida's Atlantic coast line were closed after thousands of sharks were seen migrating in the waters. The sharks were migrating from Boca Raton to Jupiter since the beginning of March, marine biologists told NBC Miami. Photo: A spinner shark swims just offshore on Midtown Beach in Palm Beach on Tuesday. (Photo by Jeffrey Langlois/Palm Beach Daily News)

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

People take photos of hotel room lights shaping the word “Zero”, referring to Covid-19 cases, in Taipei, Taiwan, 17 April 2020. According to news reports Taiwan records no new COVID-19 cases for third time this week. Medical experts are rushing to develop a vaccine for the COVID-19 disease caused by the SARS-CoV-2 coronavirus and advising people to practice social distancing and proper hygiene. (Photo by David Chang/EPA/EFE/Rex Features/Shutterstock)

In this photo taken on Saturday, May 2, 2020, funeral workers, wearing protective suits, lower the coffin of Semen Muchka, 71, who died of coronavirus disease, into the grave at a cemetery in Krynytsya, Ukraine. (Photo by Evgeniy Maloletka/AP Photo)