Actresses perform during the Olympic flame lighting ceremony for the Paris 2024 Olympics Games at the Ancient Olympia archeological site, birthplace of the ancient Olympics in southern Greece, on April 16, 2024. (Photo by Angelos Tzortzinis/AFP Photo)

Male members of the Zeleziar folk dance group whip and water the local girls dressed in traditional clothing, during Easter in Bociar, Slovakia on April 1, 2024. Boys and younger men visit the houses of young girls, whip them with fresh-cut decorated wickers and sprinkle water on them. By tradition, the whipping should give the girls strength, health, and abundance throughout the whole year. (Photo by Robert Nemeti/Anadolu via Getty Images)

Spanish-Mexican singer Belinda Peregrin falls during the runway during "Le Défilé L'Oréal Paris – Walk Your Worth" Womenswear Spring-Summer 2025 show as part of Paris Fashion Week on September 23, 2024 in Paris, France. (Photo by Julien de Rosa/AFP Photo)

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

Several beaches along South Florida's Atlantic coast line were closed after thousands of sharks were seen migrating in the waters. The sharks were migrating from Boca Raton to Jupiter since the beginning of March, marine biologists told NBC Miami. Photo: A spinner shark swims just offshore on Midtown Beach in Palm Beach on Tuesday. (Photo by Jeffrey Langlois/Palm Beach Daily News)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)