As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Split Apple Rock is a geological rock formation in The Tasman Bay off the northern coast of the South Island of New Zealand. Made of granite, it is in the shape of an apple which has been cut in half. It is a popular tourist attraction in the waters of the Tasman Sea approximately 50 metres off the coast between Kaiteriteri and Marahau. The rock sits in shallow water at low tide and is accessible by wading. It is also a point of interest for the many tourist boats and pleasure craft which operate along the shores of the Abel Tasman National Park. The cleft to produce two sides of the 'apple' was a natural occurrence. It is unknown when this happened and therefore the cleaving of the rock has attracted mythological explanations.

Mara Salvatrucha (MS) gang members show off their weapons in the Las Victorias district of San Salvador. In March 2012, the two largest gangs in El Salvador - the Mara Salvatrucha (MS) and the Barrio 18 (M18) - agreed on a truce following secret negotiations between gang leaders in prison which were mediated by a bishop and a former rebel leader. It is unclear whether the decision was the idea of the gangs themselves or whether they were encouraged by the government. (Photo by Adam Hinton)

A “scissors” dancer grabs her shoe with her mouth while performing in a national scissors dance competition in the outskirts of Lima December 1, 2013. The Danza de las tijeras, or scissors dance, is a traditional dance from the Peruvian southern region of the Andes, in which two or more performers take turns dancing while accompanied with music from a harp and a violin. Dancers would display various skills and moves, which include cutting the air with the use of a scissors. (Photo by Enrique Castro-Mendivil/Reuters)

“The white lion is not a distinct subspecies, but a special morph with a genetic condition, leucism, that causes paler colouration akin to that of the white tiger; the condition is similar to melanism, which causes black panthers”. – Wikipedia

Photo: One of two rare white lion cubs from Mogo Zoo on New South Wales South Coast is seen at a photo call at Lavender Green, Luna Park on November 23, 2006 in Sydney, Australia. (Photo by Matt King/Getty Images)

Conjoined twins Angelica (C) and Angelina Sabuco (L) play with child life specialist Allison Brooks during a press conference at the Lucile Packard Children's Hospital at Stanford on October 31, 2011 in Palo Alto, California. Two year-old conjoined twins Angelica and Angelina Subaco who are connected at the chest and abdomen are preparing for separation surgery by Dr. Gary Hartman. The surgery will last between 6 and 8 hours that is followed by three hours of reconstructive surgery for each girl. (Photo by Justin Sullivan/Getty Images)

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)