English actress and model Amy Jackson poses for photographers upon arrival at the premiere of the film “Monster” at the 76th international film festival, Cannes, southern France, Wednesday, May 17, 2023. (Photo by Vianney Le Caer/Invision/AP Photo)

Romanian actress and model Madalina Diana Ghenea poses for photographers upon arrival at the premiere of the film “Killers of the Flower Moon” at the 76th international film festival, Cannes, southern France, Saturday, May 20, 2023. (Photo by Daniel Cole/AP Photo)

Brazilian model Alessandra Ambrosio poses for photographers upon arrival at the opening ceremony and the premiere of the film “Jeanne du Barry” at the 76th international film festival, Cannes, southern France, Tuesday, May 16, 2023. (Photo by Scott Garfitt/Invision/AP Photo)

Model Heidi Klum in front of Concorde jet after arriving for Victoria's Secret fashion show at Cannes Film Festival on May 16, 2000. (Photo by Marion Curtis/DMI/The LIFE Picture Collection/Getty Images)

Portuguese model and Victoria's Secret Angel Sara Sampaio arrives at the amfAR Gala Cannes 2018 at Hotel du Cap-Eden-Roc on May 17, 2018 in Cap d'Antibes, France. (Photo by Mike Marsland/Mike Marsland/WireImage)

American fashion model Karlie Kloss poses for photographers upon arrival at the premiere of the film “Indiana Jones and the Dial of Destiny” at the 76th international film festival, Cannes, southern France, Thursday, May 18, 2023. (Photo by Vianney Le Caer/Invision/AP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Shakira poses with French Culture Minister, Frederic Mitterrand after being honored at Hotel Majestic on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)