For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A group of surfers ride the Bore Tide at Turnagain Arm on July 15, 2014 in Anchorage, Alaska. Alaskas most famous Bore Tide, occurs in a spot on the outside of Anchorage in the lower arm of the Cook Inlet, Turnagain Arm, where wave heights can reach 6-10 feet tall, move at 10-15 mph and the water temperature stays around 40 degrees farenheit. This years Supermoon substantially increased the size of the normal wave and made it a destination for surfers. (Photo by Streeter Lecka/Getty Images)

London Mayor Boris Johnson takes part in a tug of war with members of the armed services to launch the London Poppy Day, outside City Hall, in London, October 27, 2015. London Poppy Day is a street collection event to raise money for serving and retired members of the armed services and their families. (Photo by Stefan Wermuth/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A serviceman kisses the main icon for the Russian Armed Forces' main cathedral, delivered at the Church of Our Lady the Healer in Rostov-On-Don, Russia on May 15, 2018. The Russian Armed Forces' main cathedral is to be built in Patriot Military Park in Kubinka outside Moscow by 2020, the year of the 75th anniversary of the victory of the Soviet Red Army over Nazi Germany in the 1941-45 Great Patriotic War, the Eastern Front of World War II. (Photo by Valery Matytsin/TASS)