Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

It’s a classic tale of dictatorship gone wrong and the fight for freedom. Like in any good battle, there’s fire, albeit from firecrackers, but the ammunition in this one is – flour. It takes place in a Hemingway-esque Spanish village. The battle of “Enfarinats” in celebration of the Els Enfarinats festival, rages on on December 28, 2012 in Ibi, Spain. Citizens of Ibi annually celebrate the festival with a fight using flour, eggs and firecrackers. The battle takes place between two groups, a group of married men called “Els Enfarinats” who take the control of the village for one day pronouncing a number of ridiculous laws and fining the citizens that infringe them and a group called “La Oposicio” who try to restore order. At the end of the day the money collected from the fines is donated to charitable causes in the village. The festival has been celebrated since 1981 after the town of Ibi recovered the tradition but the origins remain unknown.

Photo: A Reveller smokes during the battle of “Enfarinats”, a flour fight in celebration of the Els Enfarinats festival. (Photo by David Ramos)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Soldiers, including two recruits who have brought some chickens, at Victoria prepare to board the train for the battle front. (Photo by Hulton Archive/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A reveller is hit by an orange as she participates in the annual “Battle of the Oranges” in the northern city of Ivrea, Italy on February 19, 2023. (Photo by Massimo Pinca/Reuters)

Revellers dressed in mock military garb take part in the “Els Enfarinats” battle in the southeastern Spanish town of Ibi on December 28, 2017. During this 200-year-old traditional festival participants known as Els Enfarinats (those covered in flour) dress in military clothes and stage a mock coup d'etat as they battle using flour, eggs and firecrackers outside the town hall as part of the celebrations of the Day of the Innocents. (Photo by Jaime Reina/AFP Photo)