Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

“Head in the Clouds” – a series of a photographer from Brooklyn, Kaitlin Rebesco. She creates unique portraits of Paris, focusing on the tops of the iconic buildings.

Marry Ousmane, 18, poses outside while wearing her prom dress on May 29, 2020 in the Brooklyn borough in New York City. Marry Ousmane is best friends with Patrice Toussaint and both are seniors at Edward Murrow high school in Brooklyn whose senior prom was canceled due to all schools being closed during the coronavirus pandemic. Toussaint said, “I've been planning for four years. I was going to have a send off party with a barbecue and a red carpet. I was going to have two dresses and wear a crown”. (Photo by Stephanie Keith/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People walk past the Sleepwalker, a sculpture along the High Line in New York, US on May 10, 2016. The hyperrealistic work by Brooklyn artist Tony Matelli is part of the linear park’s Wanderlust exhibition. (Photo by Xinhua/Barcroft Images)