For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Kendall Jenner uses her cellular device during Kanye West's Yeezy Season 3 Collection presentation and listening party for the “The Life of Pablo” album during New York Fashion Week February 11, 2016. (Photo by Andrew Kelly/Reuters)

Soccer is played on a television mounted in a workshop in the Willets Point area of Queens in New York October 27, 2015. Willets Point, also known as the Iron Triangle, is an industrial precinct that sits in the shadow of Citi Field, home of the New York Mets baseball team. Many businesses within Willets Point employ a largely immigrant workforce. (Photo by Andrew Kelly/Reuters)

Seth Moniz and Kelly Slater, of the United States, embrace after Slater won the Billabong Pro Pipeline contest just short of his 50th birthday in Haleiwa, Hawaii, US on February 5, 2022. (Photo by Brent Bielmann/World Surf League via AP Photo)

Swedish model Kelly Gale shows off stunning figure in animal print swimsuit in the second decade of April 2022. The catwalk star, 26, posed in a beachwear shoot for Victoria’s Secret Swim. (Photo by Victoria's Secret Capture Media Agency)

A child points a water pistol at a statue of Russian President Vladimir Putin riding a tank by French artist James Colomina in a playground in Central Park in Manhattan, New York City, U.S., August 2, 2022. (Photo by Andrew Kelly/Reuters)