“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Jorge, an immigrant from Mexico, dressed as the Sesame Street character Elmo rests in Times Square, New York July 29, 2014. Elmo and Cookie Monster have long delighted young viewers on TV's “Sesame Street”, but the recent antics of New York street performers dressed as the beloved characters have drawn the ire of city officials and now the show's producers. Sesame Workshop, which owns the rights to Big Bird, Ernie and the assorted puppet monsters on the 45-year-old program, said on July 29, 2014 it was drafting plans to stop performers who dress up as the characters from appearing in Times Square, where they pose for photos with tourists and then demand tips. (Photo by Eduardo Munoz/Reuters)

A young girl plays on the glass bottom platform of the Oriental Pear TV Tower as she travels with her family on the second day of the Chinese Lunar New Year holiday, also known as Spring Festival, in Shanghai, China on February 18, 2018. Some 287 million tourists travelled in China during the first four days of the week-long Chinese Lunar New Year holiday, up 11.1 percent from the same period last year, new data showed Sunday. (Photo by Imaginechina/Rex Features/Shutterstock)

Miss Universe contestant Carolina Duran of Costa Rica, center, reacts to a TV network's drone as others prepare to pose from the deck of the yacht Happy Life prior to cruising to a beach resort in Batangas province Thursday, January 19, 2017 at the Philippine Navy headquarters in Manila, Philippines. Eighty-six candidates from around the world are vying for the title to succeed Pia Wurtzbach from the Philippines. The competition takes place on Jan. 30. They are, from left, Cherell Williamson of Bahamas, Rebecca Rath of Belize, Hildur Maria of Iceland, and Chanelle de Lau of Curacao. (Photo by Bullit Marquez/AP Photo)

“What did I know about Chechnya before last week? For someone who grew up in the 1990s the very word Chechnya meant a string of grainy images on TV showing people in battered camouflage outfits, shooting at each other amid destruction and ruin. Fear, wahhabis, Shamil Basayev, terrorism, mountains: these were the words that used to spring to my mind when someone mentioned Chechnya”. – Maxim Shemetov. Photo: Special forces officers stand guard during a government-organised event marking Chechen language day in the centre of the Chechen capital Grozny April 25, 2013. (Photo by Maxim Shemetov/Reuters)

Jorge, an immigrant from Mexico, exits a subway station dressed as the Sesame Street character Elmo in Times Square, New York July 30, 2014. Elmo and Cookie Monster have long delighted young viewers on TV's “Sesame Street”, but the recent antics of New York street performers dressed as the beloved characters have drawn the ire of city officials and now the show's producers. Sesame Workshop, which owns the rights to Big Bird, Ernie and the assorted puppet monsters on the 45-year-old program, said on July 29, 2014 it was drafting plans to stop performers who dress up as the characters from appearing in Times Square, where they pose for photos with tourists and then demand tips. (Photo by Eduardo Munoz/Reuters)

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)