While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Nigel Lamb from Great Britain, left, leading Juan Velarde of Spain, centre, and Martin Šonka of Czech Republic in the FAI Red Bull air race, Isle of Wight, UK on August 9, 2016. (Photo by Joerg Mitter/Red Bull/Global New/PA Wire)

A combination photo shows various popular street foods under $6 from various hawker food stalls and eateries in Singapore, taken between July 28 to 31, 2016. Top row (L to R) bak chor mee, soya sauce chicken; Middle row (L to R) laksa, hokkien mee, nasi lemak, ice kachang; Bottom row (L to R) rojak, roti prata and satay. (Photo by Edgar Su/Reuters)

Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the “CES: Unveiled”, media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. (Photo by Robyn Beck/AFP Photo)

A mother prays for success for her child in the college entrance examinations at a Buddhist temple in Seoul, South Korea, November 12, 2015. About 630,000 students on Thursday sat for the annual exams that could lead them to one of the country's top universities. In South Korea, there is no higher achievement than to be accepted by a prestigious university. As a result, many students prepare for these entrance exams from an early age, often studying up to 16 hours a day for years to take this test. (Photo by Kim Hong-Ji/Reuters)

Mud-covered tourists pretend to be trapped inside a mud prison at the Daecheon Beach Mud Plaza in the city of Boryeong on South Korea's west coast, July 17, as they take part in the Boryeong Mud Festival, which opened that day and runs through July 26. Boryeong mud is rich in natural mineral component and is considered to prevent skin aging. (Photo by EPA/Yonhap)

Female North Korean soldiers patrol along the banks of Yalu River, near the North Korean town of Sinuiju, opposite the Chinese border city of Dandong, April 11, 2013. South Korea and the United States were on high alert for a North Korean missile launch on Thursday as the hermit kingdom turned its attention to celebrating its ruling Kim dynasty and appeared to tone down rhetoric of impending war. (Photo by Jacky Chen/Reuters)

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A man stands beside the Philippine flag as colorful umbrellas adorn a village hall in suburban San Juan, east of Manila, Philippines, on June 27, 2013. (Photo by Aaron Favila/Associated Press)