Britain's Queen Elizabeth, second left, sits next to fashion editor Anna Wintour, third left, and Caroline Rush, chief executive of the British Fashion Council (BFC) as they view Richard Quinn's runway show before presenting him with the inaugural Queen Elizabeth II Award for British Design, as she visits London Fashion Week's BFC Show Space in central London, Tuesday, February 20, 2018. (Photo by Yui Mok/Pool photo via AP Photo)

A swarm of starlings flies over the Altare della Patria monument (Unknown soldier) in the city centre of Rome during sunset, on November 27, 2018. (Photo by Vincenzo Pinto/AFP Photo)

Woman carrying luggage walks along a railway track on the outskirts of Mumbai, India on November 12, 2020. (Photo by Francis Mascarenhas/Reuters)

An artist (R) gives finishing touches to a New Year mural painted on his house in Chennai on December 29, 2022. (Photo by Arun Sankar/AFP Photo)

A man shakes a wooden disk to keep it on fire during the Schieweschlawe festival in Offwiller, eastern France, Sunday, February 26, 2023. The Schieweschlawe festival is a celtic tradition to drive away evil spirit and celebrates equinox. (Photo by Jean-Francois Badias/AP Photo)

Carnival revellers take the metro in Rio de Janeiro, Brazil on February 19, 2023. Shaking the ground to the beat of their drums, Rio de Janeiro's famed carnival parades returned Sunday in a swirl of glitter, sequins and samba, the festival's first full-on edition since Covid-19 and Brazil's bitterly divisive elections. (Photo by Carl de Souza/AFP Photo)

A tree frog uses a leaf as an umbrella in pouring rain in Karacabey floodplain near the city of Bursa, Turkey in the first decade of June 2023. (Photo by Savas Sener/Solent News & Photo Agency)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)