French photographer and director Romain Laurent started making portrait-based GIFs as a way to produce work outside his commercial jobs, a spontaneous project that would encourage him to produce consistently for himself rather than clients.

Dancers perform on stage during the Crazy Horse Paris “Forever Crazy” Media Call at The MasterCard Theatres at Marina Bay Sands on October 11, 2017 in Singapore. Forever Crazy consists of a series of highly aesthetic and visual tableaus presented by a classically trained dancers clad only in textured lighting and projection. The show runs from 11 October 2017 till 22 October 2017 in Singapore. (Photo by Suhaimi Abdullah/Getty Images)

A woman is soaked as she runs down the street as revellers take part in a water fight on Khao San road on the eve of Thai New Year, locally known as Songkran, in Bangkok on April 12, 2023. (Photo by Jack Taylor/AFP Photo)

Two girls run through the heavy rain as people head out to Wind Street in Swansea, Wales to celebrate Halloween on Monday, October 31, 2022. (Photo by Robert Melen)

Hundreds of people pack the Canaveral national seashore's Playalinda Beach as a United Launch Alliance Atlas V rocket, carrying a U.S. Navy communications satellite, lifts off from Complex 41 at the Cape Canaveral Air Force Station, Friday, June 24, 2016, in Cape Canaveral, Fla. The satellite is designed to significantly improve ground communications for U.S. forces on the move. (Photo by Craig Rubadoux/Florida Today via AP Photo)

People walk through crop circles in a cornfield near Raisting, Germany, on July 28, 2014. According to media reports, a balloonist had discovered the circle some days ago. Since then, hundreds of people came to the field to watch it, however it is unclear who did create the pattern. (Photo by Karl-Josef Hildenbrand/DPA)

An explosion at a petrochemical plant is seen in Rizhao, Shandong province, July 16, 2015. According to Xinhua News Agency, a fire broke out after the explosion, which was caused by a liquified hydrocarbon leak at the plant, on Thursday morning. There was no report of casualties yet. (Photo by Reuters/China Daily)

A man performs a split as he practices Kung Fu at Beihai Park in Beijing, China August 20, 2017. (Photo by Reuters/China Stringer Network)