As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Balinese man watches Mount Agung volcano almost covered with clouds as he stands at a temple in Karangasem, Bali, Indonesia, Tuesday, September 26, 2017. An increasing frequency of tremors from the volcano indicates magma is continuing to move toward the surface and an eruption is possible, a disaster agency official said Tuesday. Tourists are cutting short their stay to the island, where an eruption would force the airport to close and strand thousands. (Photo by Firdia Lisnawati/AP Photo)

A cat with a “stegosaurus spine” design cut into its fur is seen next to a dog at a pet shop, in Tainan, Taiwan June 19, 2016. Lee Mei-chen, Taiwanese hairdresser turned pet groomer, shaves paw prints, lion faces and characters from Japanese brand Hello Kitty on to animal backs. The teddy bear design is one of the most complex in the furry repertoire. Photo by Tyrone Siu/Reuters)

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Sukaregang in Garut district, West Java, has long been a bustling center for Indonesia's leather trade, with some shops producing and selling various goods – including bags, shoes and jackets – since the 1940s. The industrial area is also a major supplier for high-end brands from across the globe, catering to the fashion, auto and motor-sports industry. Here: a man walks across a vat of water used to wash the hide. (Photo by Rezza Estily/JG Photo)

A vendor (C) serves customers at a vegetable market as a commuter train passes in Jakarta October 2, 2015. Indonesia's high annual inflation rate cooled in September and should drop more by year-end, but it likely will be 2016 before the central bank can cut interest rates to help an economy growing at its slowest pace in six years. (Photo by Reuters/Beawiharta)

A barber cuts hair of his client at a shuttered market during the countrywide traders strike in Lahore on October 29, 2019. Pakistani traders have joined hands to observe a nationwide shutterdown strike against the government over its “anti-business” policies, seeking to bring trade and economic activities across the country to a standstill on October 29 and 30. (Photo by Arif Ali/AFP Photo)