The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

Israelis protest against gender segregation and violence towards women by ultra Orthodox Jewish extremists on December 27, 2011 in Beit Shemesh, Israel. The protest comes following a series of incidents that have seen women being forced to sit at the back of segregated buses, being forced to walk only on certain sides of the road and the harrassment of schoolgirls due to their choice of attire. (Photo by Uriel Sinai/Getty Images)

A man watches Israeli Air Force planes fly over the Mediterranean Sea from a beach at Tel Aviv during an aerial show as part of celebrations for Israel's Independence Day to mark the 66th anniversary of the creation of the state, May 6, 2014. (Photo by Nir Elias/Reuters)

Christian pilgrims from Brazil embrace after they are baptized in the water of the Jordan River during a ceremony at the Yardenit baptismal site near the northern Israeli city of Tiberias October 15, 2014. (Photo by Finbarr O'Reilly/Reuters)

Actors from the Israeli theatre group Orto-Da perform during their show titled “Stones”, at a theatre in Tel Aviv March 10, 2015. Inspired by Nathan Rapoport's Warsaw Ghetto Uprising Monument, the play tells a story from the point of view of the sculptures in the monument. (Photo by Amir Cohen/Reuters)

An Israeli soldier prays in front of a tank at a military staging area near the border with the Gaza Strip, in this July 24, 2014 file photo. Israel's long-running struggle to balance modern standards with Jewish tradition has come to a head in the military, where new orders curtailing beards among soldiers have met protests from some rabbis. (Photo by Nir Elias/Reuters)

An Israeli spectator watches a giant T-Rex balloon during the Purim parade festival in Petah Tikva, Israel, Thursday, March 24, 2016. The Jewish holiday of Purim commemorates the Jews' salvation from genocide in ancient Persia, as recounted in the Book of Esther. (Photo by Oded Balilty/AP Photo)