Miss Brazil Julia Gama reacts after her team won the tug of war event during the Miss World sports competition at the Lee Valley sports complex in north London, November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. (Photo by Andrew Winning/Reuters)

A string is used to ensure that the skirts of female members of the honour guard are in the same height from the ground as they prepare for a welcoming ceremony for Congo Republic President Denis Sassou Nguesso outside the Great Hall of the People in Beijing, China, July 5, 2016. (Photo by Jason Lee/Reuters)

Employees work at a sorting centre of Zhongtong (ZTO) Express ahead of the Singles Day shopping festival, Chaoyang District, Beijing, November 8, 2015. On China's giant Singles Day internet shopping festival, the country's delivery firms are stretched so thin that they are looking for tie-ups, listings and new investors to husband their resources. (Photo by Jason Lee/Reuters)

Food is placed on the tomb of pet dog Xixi at Baifu pet cemetery ahead of the Qingming Festival on the outskirts of Beijing, China March 26, 2016. The Chinese characters on the gravestone read: “Mommy's only good son”. (Photo by Jason Lee/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

British reality TV personality Scotty T (Scott Timlin) partied at the Aruba Nightlcub in Redcar, England last night, June 11, 2018 and fans couldn't wait to see his new Tattoo. Scotty just whipped down his kegs and showed anyone who asked, with a queue of 200 girls it was quite a night. One girl asking to kiss his bottom whilst most just wanted a glimpse of his new Stephen Bear Tattoo. (Photo by Blackburn/Backgrid)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

Vietnamese business students at Northampton University (L to R) Anh Nguyen, Phuong Nguyen, Tam Nguyen and Oanh Cao visit Hitchin Lavender farm in Arlesey, UK on July 9, 2017, to view and pick lavender. Currently in full bloom, the lavender attracts visitors from far and wide to this popular family run farm. (Photo by Stephen Chung/Alamy Live News)