A man plays in front of a wave crashing into Beirut's Corniche, a seaside promenade, as high winds sweep through Lebanon ahead of an impending storm January 6, 2015. (Photo by Jamal Saidi/Reuters)

Sabrina Crespo da Silva removes electrical tape from a client at her Sabrina Bronze rooftop salon, where she offers the service of taping on bikini tops which create crisp tan lines, in the Turano favela of Rio de Janeiro, Brazil, Thursday, January 27, 2022. Even though beaches reopened amid the COVID-19 pandemic, some clients using Sabrina's rooftop service say they are still anxious about returning to the crowded seashore and potentially catching the virus. (Photo by Silvia Izquierdo/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Spanish singer-songwriter Rosalia attends 2023 Billboard Women In Music at YouTube Theater on March 01, 2023 in Inglewood, California. (Photo by Chelsea Lauren/Rex Features/Shutterstock)

A model wears a creation by “Como un pez en el agua” (Like a fish in the water) for the Spring/Summer 2017-2018 fashion show as part of 080 Barcelona fashion week in Barcelona, Spain, Thursday, June 29, 2017. (Photo by Manu Fernandez/AP Photo)

A model presents a creation at the Lingerie Show-Forum 2016 international lingerie, swimwear, homewear and hosiery trade show in Moscow, Russia, February 24, 2016. (Photo by Sergei Karpukhin/Reuters)

American singer-songwriter Camila Cabello shows off a unique design from Iris van Herpen in Paris, France early July 2023. (Photo by camila_cabello/Instagram)

A dune buggy driver trains before competing in a sand dune drag racing event on January 8, 2016, as part of the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)