In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Vegetarian 19-year-old model Courtney Stodden gets ready to serve veggie hot dogs wearing a lettuce bikini during a People for the Ethical Treatment of Animals (PETA) free veggie dog handout on Capitol Hill in Washington, DC, July 16, 2014. (Photo by Jim Watson/AFP Photo)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

Soldiers of People's Liberation Army (PLA) Lanzhou Military Region jump through a burning obstacle during a training session at a military base in Tianshui, Gansu province, China, January 6, 2016. (Photo by Reuters/Stringer)

People in hard hats in a rage room in Moscow, Russia on January 27, 2016. The Debosh stress relief service gives its customers an opportunity to smash the rage room up with sledgehammers and bats to relieve stress and tension. (Photo by Artyom Geodakyan/TASS/Barcroft Media)

A man is seen trapped amid the debris of an under-construction flyover after it collapsed in Kolkata, India, March 31, 2016. Using saws, small cranes and bare hands, rescuers on Friday cleared the crumbled concrete and twisted steel from an overpass that collapsed onto a crowded Kolkata neighborhood, killing at least 23 people and injuring more than 80. With more than half the debris cleared by Friday morning, 67 people have been pulled out alive, police said. (Photo by Rupak De Chowdhuri/Reuters)