“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

A Rohingya Muslim from Myanmar (R), who tried to cross the Naf river into Bangladesh to escape sectarian violence, cries near his family in a Bangladeshi Coast guard station in Teknaf on June 19, 2012, before being sent back to Myanmar. (Photo by Munir Uz Zaman/AFP Photo)

Models walks the runway at the Stephan Pelger Show during Mercedes-Benz Fashion Week Berlin Spring/Summer 2012 at the Brandenburg Gate on July 9, 2011 in Berlin, Germany. (Photo by Gareth Cattermole/Getty Images for IMG)

Kate Upton walks the runway at the Beach Bunny Swimwear show during Merecdes-Benz Fashion Week Swim 2012 at The Raleigh on July 15, 2011 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Beach Bunny)

In this handout image supplied by the Olympic Delivery Authority, workers carryout the installation of artist Monica Bonvicini's “RUN” sculpture in the plaza of the London 2012 Handball Arena at the Olympic Park on January 12, 2012 in London, England. (Photo by Olympic Delivery Authority via Getty Images)

A model walks the runway at the Popluxe Fall 2012 fashion show during Mercedes-Benz Fashion Week at The Studio at Lincoln Center on February 10, 2012 in New York City. (Photo by Frazer Harrison/Getty Images)