Visitors browse in the starry Art Museum. Shanghai, China, May 13, 2020. The exhibition hall uses a large number of mirror devices, combined with the layout of acousto-optic, to create a visual scene and spatial effect. (Photo by Costfoto/Barcroft Media via Getty Images)

The picture dated July 8, 2023 shows the Typhoon performing at the RAF Waddington Families Day in Lincolnshire, UK. A number of iconic planes took to the skies in the action-packed day for service personnel and their friends and families. (Photo by Claire Hartley/Bav Media)

Two Brits enjoy Saturday night in Leeds, United Kingdom in bank holiday on May 1, 2021, as number of coronavirus cases and deaths keep decreasing in the UK. The government today reported seven new coronavirus deaths and a further 1,907 infections. (Photo by Nb press ltd)

Pope Francis meets Spider-Man, who presents him with his mask, at the end of his weekly general audience with a limited number of faithful in the San Damaso Courtyard at the Vatican, Wednesday, June 23, 2021. The masked man works with sick children in hospitals. (Photo by Andrew Medichini/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)