In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

In a north London hospital, scientists are growing noses, ears and blood vessels in the laboratory in a bold attempt to make body parts using stem cells. It is among several labs around the world, including in the U.S., that are working on the futuristic idea of growing custom-made organs in the lab. (Photo by Matt Dunham/AP Photo)

Playboy founder Hugh Hefner (not pictured) arrives at Stansted Airport on June 2, 2011 in Stansted, England. The photograph is a recreation of a picture originally taken in the 1960's, with ten of the new London Bunnies. Mr Hefner is back in the UK to mark the launch of the new Playboy Club in Mayfair, which opens on June 4. The clubs opening will welcome back the iconic Playboy Bunny to Londonafter a 30 year absence. Famous Bunnies have included Debbie Harry and Lauren Hutton. (Photo by Dan Kitwood/Getty Images)

Penny Farthing cyclists ride near Tower Bridge on June 9, 2011 in London, England. The riders have cycled from Paris ahead of the IG Markets London Nocturne cycling event on June 11, 2011. (Photo by Peter Macdiarmid/Getty Images)

Kit Cox wears a mustache umbrella in the Hendrick's Unusual Umbrella Emporium at the launch of London Cocktail Week on October 12, 2011 in London, England. The Unusual Umbrella Emporium is a pop-up bar in Seven Dials which will open for the duration of London Cocktail Week until October 15, 2011. The venue will showcase obscure umbrellas alongside a selection of cocktails and cocktail umbrellas designed by the top bartenders in the UK. (Photo by Oli Scarff/Getty Images)

A Bolivian Squirrel monkey plays with a toy football at London Zoo on August 18, 2011 in London, England. Male monkey Bounty has fathered eleven baby monkeys in the last three years since his arrival, enough to make up a football team. His latest offspring named Rolo was the eleventh and arrived last month. (Photo by Dan Kitwood/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

Models at the Sophia Webster presentation during London Fashion Week Spring Summer 2015 on September 14, 2014 in London, England. (Photo by Anthony Harvey/Getty Images)